Adding a Link to a Landing Page in Marketing Email Content

You can include a link to a landing page in the content of a marketing email, for example as a gate action for a button to download content. When the recipient clicks Download in the email, they are taken to the landing page associated with the email and asked to confirm their contact details before being given permission to download the email content.

This action adds a merge field (placeholder) for the landing page. The partner can override your setting and reference their own landing page when personalizing the email, if you allow them.

To link to a landing page from a marketing email:

1. Navigate to Partner Marketing > Emails.
2. Find the email whose content you want to design, and click on it to open it for edit.

3. Click Edit Content.

   

4. Highlight the area in the email’s content to which you want to add the link to a landing page, for example a Download Now button.

5. In the Content panel on the right hand side, find the Special links option. You’ll find the option in two areas, depending on the type of link you’re configuring:

   Link from button - in the Action section

   

   Text link - in the text formatting panel

   

6. In Special links, choose Misc > Landing Page.

   The placeholder {{landingPage}} is added as the target of the link. This will resolve to the landing page that is associated to the email, when sent to partners. For more information about associating a landing page to an email, see Associating a Default Landing Page with a Marketing Email.

   

7. Click Save or Save and Close.