Content Guidelines for Social Posts

Follow these guidelines when creating your own social posts in Unifyr:

Supported Platforms	Facebook, X, LinkedIn
Character Limits	Facebook - 60000 X - 280 LinkedIn - 3000
Accepted Image Filetypes	JPG, PNG
Image Limits	Facebook - 30MB X - 5MB LinkedIn - 8MB Make sure images follow the latest social media image size best practices for each platform. When in doubt, keep images at either a 1:1 or 2:1 ratio, e.g. 1200x1200px or 1200x628px
Accepted Video Filetypes	MP4, WMV, MOV
Video Limits	X - 140sec Unifyr file size limit - 250MB
Content Restrictions	Maximum of 4 images per multi-image post Image and video not permitted in a single post Social handles (e.g. @lent) are only supported in X posts Hashtags and merge fields should be typed manually - don't copy and paste Add URLs to 3rd party video content (such as YouTube or Vimeo) in the post body/content, using the Link Image/Video option & and \ aren't permitted in LinkedIn URLs
Other Guidelines	The Unifyr platform automatically shortens all URLs to 20 characters Once posts are created and made available to your partners, they may be required to approve the posts before sending. We recommend scheduling posts to go out at least a week from the Created Date so that your partners have time to review and approve them. Scheduled posts are displayed in the UTC timezone in Unifyr Admin.