Tactics Overview

Once you've created a campaign, you can add tactics to it. Tactics are marketing activities, including emails, website plugins, social media posts, multimedia, library resources, collateral program documents, workflows, or custom activities. Marketing activities are individual pieces of marketing content that you package into a campaign for your partners to use. Creating a campaign allows you to provide branded content to your partners to increase engagement, improve open rates, and improve lead generation. Campaigns gather data in one place or view for all the marketing activity around a specific product or service.

When an activity is deleted, the activity is automatically deleted from any campaigns that it is currently in.

Intended Audience

Channel Marketing Leader, Channel Sales Leader, Partner Marketing Director, Partner Channel Sales Director, or Partner Channel Account Manager.

Before You Begin

See the articles below information on creating and editing each specific type of marketing activity that Unifyr offers:

• Manage Emails
• Manage Social Media Posts
• Manage Website Plugins
• Manage Custom Activities
• Multimedia
  • Manage Co-brandable Print Media
  • Manage Co-brandable Videos

Related Topics

• About Marketing Activities