Configure Affiliate Link

In Partner Marketing > Affiliate Links, you specify the parameters that will be appended to links in marketing content to identify the partner who influenced click throughs to your sites or data, and how their values will be generated. 
You can also include attributes that identify the campaign and even the specific piece of content from which an interaction originated - be as granular as you like in terms of detail here.

Configure Affiliate Links

To specify the affiliate identification attributes for links:

1. Go to Partner Marketing > Affiliate Links.
2. Navigate to the Affiliant Links tab in the left sidebar.

3. Complete this information as required:

   Parameter	Description
   Partner attribution	The partner's identity.
   	Parameter - enter the parameter that will carry the partner identity data (default = utm_source)
   	Value - select the field in the partner profile from which to extract the data. The drop down list shows standard partner properties Partner Name, Partner ID (Unifyr), and SSO Company ID, plus custom Partner fields of type Text, Select, Checkbox, or Date.
   Campaign attribution	[Optional] The campaign from which a prospect accessed content - toggle on to include this parameter in links.
   	Parameter - enter the parameter that will carry the campaign identity data (default = utm_campaign)
   	Value - select the campaign data to include. The drop down list shows standard properties Campaign Name and Campaign ID, plus tag categories of type Marketing Activities.
   Channel attribution	[Optional] The type of content in which the prospect clicked a link - toggle on to include this parameter in links.
   	Parameter - enter the parameter that will carry the content identity data (default = utm_medium)
   	Value - choose one these: unifyr-{channel} - use this syntax to include the type with a text prefix (unifyr- is the default prefix). {channel} will be replaced with the content type - for example unifyr-email. leave the field blank to just include the content type, i.e. email, social, or panel.

4. Go to Link preview to confirm the structure of your link.
5. Click Save.
6. To generate a test link with real partner data, go to the Test Link Generation tab. For more information, see Test an Affiliate Link configuration against a real partner.

Preview an Affiliate Link

For a quick preview of the structure of your affiliate links, including the added identity parameters, go to Partner Marketing > Affiliate Links. Go to the Link preview field at the top of the page - this shows a test example of a link.

To generate a test link with real partner data, go to the Test Link Generation tab. For more information, see Test an Affiliate Link configuration against a real partner.

Test an Affiliate Link configuration against a real partner

When you've set up your Affiliate Link configuration, you can generate a test link with actual partner data.

1. Go to Partner Marketing > Affiliate Links.
2. Navigate to the Test Link Generation tab in the left sidebar.
3. In Choose the test context, select the partner for which to generate the link. You can also choose a campaign here, if you've enabled Campaign attribution in the Affiliate Link setup. 
4. In Choose a destination, enter the URL to the website to which content links.

5. Click Generate. The affiliate code placeholders are resolved with actual data from the selected partner, and two links are shown - one for email and one for social posts. 

   

6. [Optional] In Preview a real post, find a social post targeted to the specified partner to see how the links in the selected partner's copy of it will look. Posts with content links are shown in the list.

   Click Show this partner's version. The link is shown in two forms: how it was originally authored in the post, and how it will be decorated on distribution to the selected partner's prospects.